Persuasion Power Course for Business Success

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Course curriculum

1. Welcome to This Course
2. The Systematic Study of Persuasion: Past, Present, and Future
3. Small BIGs — Small Changes Delivering BIG Results
1. How to Tap into the Brain to Influence Decisions
1. How to Leverage Contrast to Amplify Each of the Principles of Persuasion
1. Boost Results with Reciprocity
2. The Best Way to Say Thank You
1. Boost Results with Liking
2. How to Boost Your Online Conversions
1. Boost Results with Unity
2. How to Gain Support for Your Idea
1. Boost Results with Social Proof
2. How McDonald's Increased Sales by 55 Percent
1. Boost Results with Authority
2. Persuasion's Most Easily Correctable Mistake
1. Boost Results with Consistency
2. How the Boy Scouts Increased Donations by 366 Percent
1. Boost Results with Scarcity
2. How Bose Increased Sales by 45 Percent
1. What's Next?
2. More Learning Opportunities

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