Course curriculum

    1. Introduction by Scott Brandley (1.53 min)

    1. Challenge #1 (1.39 min)

    2. Challenge #2 & #3 (2.39 min)

    3. Insights & Strategies (1.41 min)

    4. Quiz - The 3 reputation challenges

    1. Reviews as Beacons (1.22 min)

    2. Kahneman's System 1 and System 2 (2.07 min)

    3. Open Review Syndrome (2.51 min)

    4. The Downward Reputation Spiral & Social Influence Bias (2.09 min)

    5. Practical Strategies for Online Reputation Management (2.08 min)

    6. Quiz - Social proof & your reputation

    1. Your Reputation Plan (2.37 min)

    2. Positive to Negative Review Ratio (2.59 min)

    3. The Upward Reputation Spiral (2.06 min)

    4. Quiz - How to build a great reputation online

    1. The Conversion Path (2.45 min)

    2. The Power of Compounding Your SEO & CRO (2.40 min)

    3. Quiz - The conversion path

    1. What are Seller Ratings? (4.08 min)

    2. Where do Seller Ratings show up in Search? (3.36 min)

    3. Review Destinations Tool (4.13 min)

    4. Where do Seller Ratings show up on My Website? (1.26 min)

    5. The Trust Bar, Review widgets, and Seals (5.45 min)

    6. Where else can I display Seller Ratings? (0.59 min)

    7. Quiz - Seller ratings

About this course

  • Free
  • 53 lessons
  • 1.5 hours of video content

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